Home | House of Play

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Make the world

a playground!

A house of love, playfulness and imagination!

We believe childhood should be filled with fun, adventure, and style! That’s why we are committed to providing retailers, boutiques, and online stores with high-quality, stylish, and affordable kids' apparel, shoes, accessories and toys.

about

This is Us

We partner with trusted brands and designers to bring retailers the latest trends in kids' fashion while ensuring every piece is crafted with comfort, quality, and sustainability in mind. Whether you’re stocking up on everyday essentials, seasonal trends, or specialty items, our wide range of products allows you to cater to your customers with confidence.

Our goal is to make wholesale purchasing seamless and efficient. With competitive pricing, flexible order options, and reliable shipping, we help retailers stay ahead of the market while maximizing profitability. Our dedicated team is here to support you every step of the way, ensuring a hassle-free buying experience.

Join our growing network of retailers and experience the difference of working with a wholesale partner that values quality, service, and long-term success.

Thank you for choosing us to be a part of your little one’s journey!

Let’s grow together!

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Our Brands

We partner with trusted brands and designers to bring retailers the latest trends in kids' fashion while ensuring every piece is crafted with comfort,

quality and sustainability in mind.

Established in 2013, is a Danish design brand creating beautiful, playful products for children aged 0-6 years. Designed in Denmark and crafted by skilled craftsmen in small factories, mainly in India, our products are mainly made from durable organic cotton.

Our name, combining ”fable” and ”laboratory,” reflects our mission to inspire exploration and dreaming. We create imaginative worlds where children can be whoever they dream of being—princess, astronaut, knight, or butterfly.

Welcome to Fabelab where fantasy meets reality in a playful universe!

Since 1973, Pom d’Api has stood out for its creativity and the quality of its designs. With over 50 years of experience, the brand relies on a heritage passed down from generation to generation.

At Pom d’Api, our commitment is clear: to design and manufacture the highest quality shoes.

Quality is an absolute priority, and we continuously strive to offer shoes that combine comfort, style, and durability to accompany every child on their adventures.

Each season, we envision a creative collection while revisiting the iconic models that have made our reputation.

Pom d’Api, for big steps in life.

Created in 2013, Shoo Pom is an original French brand, combining comfort and lightness. Designed to appeal to children, it reinvents the shoe and modernizes it in its own way.

For 10 years, our teams have been inspired by the limitless imagination of children to develop collections in their image. Soft and resistant shoes, adapted to the specific needs of small feet.

Manufacturer and expert of the first steps, we develop shoes that offer quality, comfort and flexibility. Our creations are designed to accompany them in their sparkling and colorful adventures.

Illuminated Apparel is a fun fashion brand, manufacturer and online retailer based in London, UK. Created by Robert Manley in 2015, a globally recognised brand distributed in over 35 countries.

You will be amazed when you see what magically appears on the glow canvas, when you finish drawing with your glow torch.

• Lot’s of fun without any mess

• Draw and doodle on the magical Glow

• In The Dark T-shirt

• Drawings & designs will last for 5-10minutes

• Draw over an object or stencil to create a shadow effect

• Machine washable

• Adults & Kids